3+ Years Experience | Consulting + D2C Founder

Driving Scalable Growth Through Strategy, Data & Digital Execution

Growth Strategy Consultant | Performance Marketing | CRM & Funnel Optimization | Brand Pivot Strategy | GTM Planning

Results-driven Assistant Manager and Digital Growth Consultant with 3+ years of experience (including entrepreneurial leadership) advising founders and leadership teams on marketing, revenue scaling, brand pivot strategy, and digital transformation across healthcare, D2C, and service-led businesses.

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Gurugram, India
+91 00000 00000
linkedin.com/in/sachi1999
Sachidanand Vishwakarma - Growth Strategy Consultant
About Me

Strategist. Founder. Growth Partner.

Helping businesses unlock their next phase of scalable growth.

I am a Growth Strategy & Digital Growth Consultant based in Gurugram, India, with over 3+ years of experience (including entrepreneurial leadership) advising founders and leadership teams on marketing, revenue scaling, brand pivot strategy, and digital transformation.

My deep expertise spans CRM management, MIS reporting, sales funnel optimisation, performance marketing strategy, and client management across healthcare, D2C, and service-led businesses. I have a proven track record of delivering 10x ROI, improving conversion efficiency by 40%, and scaling multi-city operations through data-led decision-making, growth hacking methodologies, and structured consulting frameworks.

As the Founder of Smexx Fragrances (a D2C fragrance brand), I independently managed end-to-end business functions including product sourcing, logistics, vendor negotiation, supply chain management, e-commerce infrastructure, and P&L management — giving me a founder's perspective on every growth challenge.

Whether it's architecting a brand pivot, restructuring CRM workflows, optimising sales funnels, or leading cross-functional teams — I bring a rare blend of strategic thinking, executional rigour, and hands-on D2C experience to every engagement.

Data-Led Decisions

Every strategy backed by analytics, attribution models, and measurable KPIs for maximum accountability.

ROI-Focused Growth

Campaigns and strategies engineered for maximum return on investment — delivering up to 10x ROI consistently.

Structured Frameworks

Proprietary methodologies for brand pivot, funnel optimisation, CRM restructuring, and growth hacking.

Founder Experience

Built and scaled Smexx Fragrances from scratch — hands-on D2C operations, P&L, and GTM execution.

Core Competencies

What I Do Best

End-to-end growth capabilities across strategy, marketing, and operations.

Growth Strategy & Digital Growth Consulting
Performance Marketing Strategy
Go-To-Market (GTM) Planning
Brand Pivot Strategy & User Perception Analysis
Sales Funnel Optimization
D2C Brand Building & E-Commerce Operations
MIS Reporting & Data Management
Growth Hacking & Conversion Rate Optimization
CRM Management (Zoho, Salesforce, LeadSquared)
Market Sizing & Competitive Intelligence
Client Management & Stakeholder Engagement
Cross-Functional Team Leadership
Core Expertise

Areas of Deep Expertise

Comprehensive capabilities tailored for modern businesses and startups.

Growth Strategy & Digital Growth Consulting

Comprehensive growth roadmaps, market entry strategies, and digital transformation advisory for scaling businesses across healthcare, D2C, and service sectors.

Performance Marketing

Google Ads, Meta Ads, SEO/SEM campaigns designed for CAC, ROAS, and lead quality optimisation across multi-channel funnels with attribution clarity.

Sales Funnel Optimization & CRO

End-to-end funnel diagnostics, drop-off analysis, landing page optimisation, call-centre and sales script optimisation — improving conversion efficiency by ~40%.

CRM Management

End-to-end CRM setup and management on Zoho, Salesforce, LeadSquared — building pipelines, automating workflows, lead scoring, and SLA-based follow-ups.

Brand Pivot & Market Repositioning

User perception research, brand repositioning, premiumisation, multi-channel relaunch, and GTM execution for evolving businesses.

D2C & E-Commerce Operations

Full-stack D2C brand ownership — product sourcing, logistics, vendor management, e-commerce infrastructure, and P&L management.

MIS Reporting & Analytics

Weekly/monthly MIS dashboards, funnel analytics, attribution reporting, and executive summaries enabling data-driven decision-making.

Professional Journey

Experience That Drives Results

A track record of delivering impact across consulting, founding, and analytics.

  • Lead growth strategy and digital growth consulting for a portfolio representing 20% of company revenue, serving as primary advisor to founders and C-suite leadership.
  • Manage a portfolio of 10+ clients end-to-end, including onboarding, relationship management, performance reviews, and retention — driving measurable business outcomes.
  • Create and execute brand pivot strategies based on user perception research, audience segmentation, and competitive positioning to reposition brands for premium market segments.
  • Develop digital implementation documents outlining tech stack, CRM workflows, analytics setup, and go-live checklists to ensure seamless digital transformation for clients.
  • Design and own performance marketing strategies across Google Ads, Meta Ads, and SEO/SEM — optimising for CAC, ROAS, and lead quality across multi-channel funnels.
  • Build and maintain MIS dashboards and weekly/monthly performance reports for internal teams and client stakeholders, enabling data-driven decision-making.
  • Diagnose and resolve sales funnel leakage through CRM restructuring, call-centre optimisation, and lead scoring model refinements — reducing drop-off at each funnel stage.
  • Apply growth hacking techniques including rapid experimentation, A/B testing, landing page optimisation, and micro-conversion tracking to accelerate pipeline velocity.
  • Own market entry and city expansion engagements including market sizing, demand forecasting, competitor benchmarking, and GTM execution.
  • Lead and mentor cross-functional teams spanning Performance Marketing, SEO, Content, Analytics, Tech, and Sales Operations.

  • Founded and independently operated Smexx Fragrances, a D2C fragrance brand — managing end-to-end business functions including product sourcing, logistics, vendor negotiation, and supply chain management.
  • Developed and executed the brand's go-to-market strategy from scratch, positioning Smexx in the premium fragrance segment through differentiated branding and targeted audience communication.
  • Designed and managed all digital marketing efforts across Meta Ads and organic social channels — overseeing creative strategy, ad copy, audience segmentation, and budget allocation.
  • Built and maintained the e-commerce infrastructure including storefront setup, product listings, inventory management, and order fulfilment workflows.
  • Established vendor and logistics partnerships to ensure timely fulfilment and cost-effective operations across multiple customer locations.
  • Conducted ongoing customer feedback analysis and product-market fit assessments to iterate on offerings and improve repeat purchase rates.
  • Managed all financial operations including pricing strategy, margin analysis, P&L tracking, and reinvestment planning to ensure sustainable growth.

  • Supported senior consultants on growth strategy, performance marketing, and conversion optimisation engagements.
  • Managed INR 30K–1.2L monthly client portfolios, consistently delivering up to 10x ROI through structured experimentation.
  • Configured and managed CRM systems (Zoho CRM, LeadSquared, Salesforce) — built lead pipelines, automated workflows, and defined SLA-based follow-up cadences.
  • Prepared MIS reports, funnel analytics dashboards, and executive summaries to surface actionable insights for client leadership teams.
  • Conducted funnel diagnostics and CRO analysis across landing pages, ad creatives, and sales scripts — improving conversion efficiency by approximately 40%.
  • Worked on marquee healthcare clients including Medanta, Max Healthcare, and Aayna Clinic.
  • Built feedback loop and reporting frameworks to improve decision-making speed, attribution clarity, and marketing accountability.

  • Conducted competitor and market analysis to support sales strategy and GTM planning.
  • Managed vendor and enterprise client relationships, expanding revenue channels.
  • Executed social media marketing campaigns and online sales promotions contributing to revenue growth.

  • Conducted market research and maintained MIS databases for sales and marketing insights.
  • Supported customer-facing teams through structured reporting and data management.
Key Impact

Results That Speak

Measurable outcomes delivered across campaigns, funnels, and business operations.

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ROI Delivered Across Campaigns
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Improvement in Conversion Efficiency
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Of Company Revenue Managed
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Client Portfolios Managed

Multi-city expansion & GTM execution across major Indian markets

Marquee healthcare clients: Medanta, Max Healthcare, Aayna Clinic

Managing portfolios of INR 30K–1.2L monthly with 10x ROI delivery

Methodologies

Consulting Frameworks & Methodologies

Structured approaches I use to deliver consistent, measurable results.

01

Brand Pivot Canvas

User perception to repositioning strategy — structured framework for repositioning brands, identifying new market opportunities, and aligning value propositions.

02

Growth Hacking Playbook

Rapid experimentation methodology for identifying high-impact growth levers across acquisition, activation, retention, and revenue.

03

Funnel-Based CRM & Ad Analytics Model

Integrated approach connecting CRM data with ad performance metrics to optimise the full customer lifecycle.

04

CRO Optimisation Framework

Systematic conversion rate optimisation process from funnel audit to hypothesis testing, landing page CRO, and implementation.

05

Digital Implementation Documentation Framework

Tech stack planning, CRM workflows, analytics setup, and go-live checklists for seamless digital transformation.

06

User Attribution & Feedback Loop Models

Advanced attribution modelling paired with continuous feedback mechanisms for iterative improvement and client retention.

07

Content Marketing Silo Checklist

SEO-led demand generation framework for organic growth, authority building, and sustainable content strategy.

Impact Areas

Key Impact Areas

Deep expertise across multiple growth dimensions.

MIS & Reporting

Weekly/monthly MIS dashboards, funnel analytics, attribution reporting, executive summaries for data-driven leadership decisions.

CRM Management

End-to-end CRM setup and management on Zoho, Salesforce, LeadSquared — pipelines, workflows, lead scoring, SLA-based cadences.

Sales Funnel Optimisation

Funnel diagnostics, drop-off analysis, CRO frameworks, call-centre and sales script optimisation for maximum conversion.

Brand Pivot Strategy

User perception research, brand repositioning, premiumisation, multi-channel relaunch for evolving businesses.

D2C Brand Operations

End-to-end D2C brand ownership — sourcing, logistics, e-commerce, performance marketing, and P&L management.

Digital Implementation

Digital transformation documentation, tech stack planning, analytics setup, go-live checklists for seamless execution.

Performance Marketing

Google Ads, Meta Ads, SEO/SEM strategy — CAC, ROAS, and LTV optimisation across multi-channel campaigns.

Growth Hacking

Rapid A/B experimentation, micro-conversion tracking, landing page CRO, viral loops for accelerated growth.

Client Management

Onboarding, retention, QBRs, escalation handling, multi-stakeholder reporting for long-term partnerships.

Tech Stack

Tools, Technology & Frameworks

The platforms and technologies I leverage to drive growth.

Analytics & MIS
Google Analytics 4 (GA4) Google Search Console Looker Studio Advanced Excel VidIQ
CRM & Sales Ops
Zoho CRM Salesforce LeadSquared JIRA
Performance Marketing
Google Ads Meta Ads SEO / SEM Keyword Planner GCLID Tracking Device ID Tracking
E-Commerce & D2C
Shopify WooCommerce Inventory Management Order Fulfilment Vendor Management
Strategy Frameworks
BCG Matrix ANSOFF Matrix Market Sizing Lead Scoring Models Brand Pivot Canvas Profit Maximization
Education

Academic Background

2022

MBA — Business Analytics & Marketing

GLA University, Mathura

2020

BBA — HR & Marketing

Babu Banarasi Das University, Lucknow

Recognition

Awards & Achievements

Industry recognition for consistent performance and impact.

Best Performer Award

Ichelon Consulting Services — recognized for outstanding client impact and delivery excellence.

Top Performer — 7 Consecutive Months

Monthly reviews at Ichelon Consulting — sustained excellence in delivery, ROI, and results.

Ready to Scale Your Business?

Let's discuss your growth challenges and build a strategy that delivers measurable results.

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Let's Discuss Your Growth Challenges

Whether you're looking to scale your D2C brand, optimise your funnels, or build a data-driven growth strategy — I'm here to help.

Location

Gurugram, Haryana, India

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